I have to share news in the ever-evolving corporate branding world as I hear about it. As you may or may not have known, Uber has experienced some scandals as of late.
As a result, they outed their CEO and have lost much of the sacred trust built between consumers and the brand. Enter Bozoma Saint John who has been hired as Chief Branding Officer to save the day. More on my take on this later but you can view the article HERE.