Edelman Vets Launch Strategy-, Influencer-Focused Marketing Shop

 Maggie Perlich and Pilaar Terry

Maggie Perlich and Pilaar Terry

Two former Edelman global agency vice presidents -- Maggie Perlich and Pilaar Terry -- are teaming up to launch Number Twelve Marketing, a boutique agency with expertise in the development of strategic partnerships, casting, talent & influencer engagement, as well as PR and communications support.

“The traditional agency model just isn’t built to keep up anymore – the talk often outweighs the action," says Terry.

The agency debuts with a client roster that includes creative shop LO:LA, wine retailer Total Wine & More, Ingenio (parent company to Astrology.com, Horoscope.com and Keen) and digital education platform Caribu. 

Based in Los Angeles, Perlich will serve as head of talent & influencer marketing, and Terry as head of communications & strategy. They say they are staffing up quickly to accommodate growing client needs. 

The partners met in 2008 while working within Edelman’s entertainment PR and marketing division before splitting to work at various agencies, such as PMK*BNC and FleishmanHillard. The two then reunited at United Entertainment Group, a Daniel J. Edelman Company before seeing an opportunity to develop a new type of PR/marketing agency hybrid. 


Brand Power Reflections


Over the past few weeks, I have been hosting workshops both for general market entrepreneurs and creative professionals under the unifying banner of Brand Power.

The reward has been mainly received by our team at R. Butler & Associates, J. Lewis Links, and the Gateway Media Arts Lab as the reception has been overwhelming. I wanted to take the time to thank all who attended both Brand Power in Washington, D.C. and Brand Power: The Creatives in Prince George's County. 

Thank you to PG Parks & Recreation and 39th Street Gallery for the sponsorship support for the month of March. Thank you to Michelle Darden Lee and Pat Thornton of the Gateway CDC and CJ Lewis, Chakita, and Ericka of J. Lewis Links.

I can say with honor that a good percentage of workshop attendees are now client partners or collaborators with R. Butler & Associates and that is what community building is all about. Special shout out to Roy Moment of R. Moment Photography, Jamal Pope of Greenlight Deisgn Studios and Photographer Marvin "King Marvino" Joseph. This is the creative nucleus that makes up our  R. Creative.Concepts.Collective and we appreciate the amazing work you and your teams infuse into each project. We've only just begun! 

Stay tuned for the next round of Brand Power workshops and more coming soon!

Host Life = Still Finding Meaning


Sometimes, I host events. It is something that I always jump right into because for me, life is about meeting new people.

There is a chemistry that happens when you place sophisticated people in sophisticated locations and totally blow out their expectations. That normally happens when you use the one rule I learned from a former mentor when he said, "when they let you run something, then run it."

I was able to host the Private Shopping Experience at the MGM Men's Store at the MGM Grand National Harbor for the launch of the Benson Watch Co. at the luxury retail destination. Check out the results below but needless to say many watches left the building and it felt amazing to help another amazing business reach their goals.

Reach out to the boss lady, CJ Lewis if you ever need me to assist. Cheers.

Big Boy Branding At A Glance

I have to share news in the ever-evolving corporate branding world as I hear about it. As you may or may not have known, Uber has experienced some scandals as of late.

As a result, they outed their CEO and have lost much of the sacred trust built between consumers and the brand. Enter Bozoma Saint John who has been hired as Chief Branding Officer to save the day. More on my take on this later but you can view the article HERE.

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R. Butler & Associates x The Middle East Institute

On November 14th, I was able to attend the Middle East Institute's 71st Annual Awards Banquet at the Capital Hilton in downtown Washington, D.C.


Founded in 1946, the Middle East Institute is the oldest Washington-based institution dedicated solely to the study of the Middle East. Its founders, scholar George Camp Keiser and former U.S. Secretary of State Christian Herter, laid out a simple mandate: “to increase knowledge of the Middle East among the citizens of the United States and to promote a better understanding between the people of these two areas.”

R. Butler facilitated donations to the silent auctions for its clients and represented for them as well by attending the beautiful dinner and event. It was amazing to meet so many people from middle eastern countries inclusive of royalty, diplomats, and American government employees who ensure that the relationship between the Middle East and America is maintained positively in this negative and tumultuous climate.

Thank you MEI, we were glad to be a part of this momentous occasion and aid your fundraising efforts. We wish you much-continued success in the future!

Gateway Creates Storms Prince George's County, MD

 R. Butler & Associates Digital Media Strategist, Etienne Weaks and I before my Gala hosting duties began (she's also my lovely date!)

R. Butler & Associates Digital Media Strategist, Etienne Weaks and I before my Gala hosting duties began (she's also my lovely date!)

There is a tremble that is slowly erupting into a roar on the route one corridor of Prince George's County, MD. The Gateway Arts District, a stretch of Rhode Island Avenue that metamorphose into route one is the creative economy conduit for the county.

Recently, with R. Butler & Associates' assistance with The Future of Film & Media Conference's 4th year at University of Maryland at College Park in October 2017, we have been apart of the creative branding efforts for the region.

After the succcessful curation and hosting of the conference, we were asked to become the official Brand Manager for the Gateway Media Lab, which is an incubator for creative businesses and offers creative services. As such, I was asked personally to host the Gateway 20th Anniversary Gala at Martin's Crosswinds in Greenbelt, MD where I had the pleasure to work with Gateway CDC Interim Director, Pat Thornton, Gateway co-founder and architect Tony Lee, Howard Ways of the Prince George's County Redevelopment Authority, and Anna Bernanke, educator and wife of former Federal Reserve Chair, Ben Bernanke.

Since then we have taken the lead for an RFP proposal submission to rebrand Prince George's County and I have been asked to moderate a Hyattsville Town Hall Meeting for the Gateway creative economy being held in December by Hyattsville Mayor, Candace Hollingsworth. We launched the #GatewayCreates digital campaign and are activating Prince George's County across all creative cylinders. 

There is a tremble that is slowly erupting into a roar on the route one corridor and we are sitting firmly inside the beauteous quake!